Birtley Group, the company behind some of the UK construction industry’s most trusted names including Birtley Lintels, Bowater Doors, Expamet and Birtley Galvanizing, has strengthened its commercial team with the appointment of Gemma Smith as Marketing Manager.
Gemma joins the business with more than eight years’ experience in marketing construction products and services throughout the sector.
As Marketing Manager, Gemma will be responsible for creating and executing marketing strategies that drive growth for each of the Birtley Group businesses. In addition, she will take responsibility for overall brand development and messaging both on and offline as Birtley looks to expand its marketing efforts, provide a stronger presence across the markets whilst supporting and engaging with their customer base.
With extensive knowledge and experience in the construction and specification sectors, Gemma will use her expertise to ensure that all marketing activity contributes to the overall goals of the group. She comments:
“I am very pleased to join Birtley Group, the company has a reputation for being one of the most trusted and respected manufacturers within the construction industry. The range of products combined with the team’s passion for UK manufacturing is refreshing to see. I look forward to using my skills to support our customers and help the business to continue to grow.”
To get in touch with Gemma e mail firstname.lastname@example.org
Birtley began life as Birtley Building Products in 1965, based at the current site in County Durham. Originally a steel fabricator for the area’s mining and power generation industries, the company made its first steel lintels in 1967. Since then, Birtley has grown from reliable local supplier to a UK-wide force in construction design technology and product development.
In 1889, the British Metal Expansion Company was established in Hartlepool. It had sole European rights for the manufacture of expanded metal mesh, mainly for use as reinforcement and lath in the rapidly expanding sector of concrete construction. The business that grew from these early days later changed its name to Expamet.
Acquired by Birtley Group in 2015, Bowater Doors is a nationally-known name synonymous with top quality and imaginative composite residential door design and manufacture.
The product portfolio offers exclusive ranges for trade installers and a retail range providing doors direct to consumer and social housing organisations.
Birtley Galvanizing boasts one of the most impressive galvanizing plants in Europe. The plant achieves the finest quality hot-dip galvanized zinc protective coatings to BS EN ISO 1461. Using state-of-the-art technology the plant processes steel products using a computer controlled, automated handling system, enabling Birtley Galvanizing to provide full project solutions to many industries.